We were recently engaged to complete a tender for a major London law firm.
The firm had considerable in-house tender and bid writing resources which comprised a team of four.
Our Director, Jason Cooney, has had extensive experience working with Tier-1 law firms in Australia and Asia. He worked closely with the bid team to deliver quality documentation. Through his previous experience, and insights into best practice from other industries, Tsaks refreshed the content and look and feel of the document to include:
- The introduction of infographics.
- Development of client-focused win-themes.
- Detailed case studies that clearly articulate clear outcomes.
- A consistent, active voice writing style throughout the document.
One of the key advantages lead writer Jason brought to the process was project management. Being an external consultant, we had more gravitas when dealing with Partners and were able to manage stakeholders and have difficult conversations with key Partners to ensure the preparation process ran smoothly.