The transport industry across the UK and Europe is substantial and it is the norm for major contracts to be put out to tender. Our team here at Tsaks Consulting, have helped a range of industry stakeholders write and win transport industry contracts over the years. From writing bus operation tenders to the supply and manufacture of equipment, our team of bid writers know what it takes to win, and are committed to helping our clients retain and secure new business.
How we can help?
We’re experts in writing and communications. We help you:
- Write content from scratch – we’ll work with your internal subject matter experts to gather the content and will then write and present it in a professional manner.
- Coordinate the bid – major transport bids are inherently complicated and complex. We’re based in London, however, we’re able to travel across the UK including to Wales and Scotland as required. Therefore, whether you are a business in Birmingham or a trucking company in Glasgow, we will take the stress out of the bidding process for you so you can focus on core business.
- Introduce graphics – Depending what tender you are going for graphics can make a real difference. We’re not talking about putting a picture of a bus or truck on the front cover, or a ship. For some logistics tenders, there are complex solutions that need to be presented in a clear and concise manner. Graphics are a great avenue for achieving that objective.
We’re a dynamic team of tender writers that are ready to help you win. We will help you prepare your next transport, logistics or shipping tender from start to finish and guide you through the entire process. Or if you have the tender preparation process down pat, but would like a second set of eyes to take your tender response from a 9 to a 10, we love to help.
What does it take to win a transport tender?
This is a hard one and it’s generally different for each tender, however, some components are largely the same. Here are some of our tips and key learnings:
- The executive summary must stand out – It’s important that you write a convincing executive summary that is focused on the client. The executive summary must summarise your tender response succinctly, and put forward an argument as to why you should be selected as for the contract.
- Go into detail where you can – We don’t mean fluff and write a whole lot about nothing. However, it’s important, especially for case studies, to go into detail where possible. Provide evidence to back up your claims and provide a comprehensive response to each question. Let’s take a case study for example. It’s not just about putting a bullet point and listing your experience. You need to talk about the length of the contract, what members of your team were involved, and what you did that was innovative or different. You may even include a testimonial from the client.
- Keep your tender client focused – For many of our clients it is tempting to talk about yourself and your business. After all, you are showcasing your business to the client in order to win the contract. However, it’s important to keep the focus on the client. Answer questions like: Why your service is best for the client, how your values align with the client’s values, and what you can do them. If not, your tender may become a kind of showcase of your own business, but will do nothing to address the needs or preferences of the client. This will result in a tender that is too inward focused.
Resources – to win a large transport tender or bid, no matter if its road, rail sea or air, you need to allocate the resources internally and externally if required in order to deliver a quality outcome. A bid / no bid needs to be undertaken at the start, in order to decide whether the contract is worth bidding for. Once you have decided if it has, you need to put your best foot forward to win the contract.
If you are a transport company in London, Manchester, Bristol, Birmingham, Liverpool, Glasgow, Leeds, York or anywhere else across the UK or Europe, and require assistance with your next bid or proposal, give us a call. Our team of writers pride themselves on helping transport companies win new contracts.
